Emmanuel Andrews Sammini, known by his stage name Samini has disclosed why he organized a release party for his single ‘Good Vibes’.
According to the popular musician, doing a release party is an opportunity to engage with influencers who’ll spread out the message and also have a good time.
Samini told Amansan Krakye, the host “In this day and age where almost everything is online and dependent on influencers and people who are active online who can take news out there.
“If you are doing something like this and you organize a release party, you’re able to get almost all the important people that you’ll need to get the message out in one place.
“You can engage with them and after you can host them for them to have a good time and so after they leave, they can go out there to spread the message you expect,” he added on Property FM in Cape Coast sighted by MyNewsGh.com
“So I think that the release party is a new way of saying that you’re launching your album or single but not people coming to bid for a copy and most importantly about those who spread the message out”.