Strategies to Boost Online Sales

People see hundreds of digital ads every day, so it’s easy to ignore online ads that are sent for any specific purpose.

Delivering mail by hand makes direct mailing advertising stand out (which means you’re making all the difference).

This article talks about the best ways to use direct mail to make sales on e-commerce sites. Companies that sell things online may make more money through direct mail if they use a tried-and-true style, message, connection to digital platforms, and data-driven targeting. Let’s check out!

Customers See Direct Mail, Not Online Ads

Digital marketing has grown, yet direct mail still reaches customers that online ads miss. 

About 44 million U.S. households don’t have broadband internet and yet utilize mail for product and service information. Even younger shoppers read the mail. 

Another statistic says that over 60% of 18-29-year-olds sort their mail immediately, and 70% of younger millennials have made a purchase in the recent year owing to direct mail.

It shows how specifically direct mail reaches niche audiences who prefer mail over email. Research suggests that Hispanics, African Americans, low-income households, and rural consumers read their mail more often. Comparisons to digital ads show direct mail’s effectiveness. However, display advertising has an average click-through rate of 0.35%, while direct mail has response rates of 5-9% for acquisition and 20-30% for retention campaigns. 

It comes down to personalized direct mail, which delivers much higher response rates than generic online marketing. But you need to follow mailing best practices!!!

Power of Personalization

People are much more likely to respond to personalized direct mail ads than to general ones. 

Data & Marketing Association says that personalized direct mail gets six times as many responses as non-personalized mail.

You can be successful if you use data to divide your customers into groups and tailor your messages and deals to their likes and dislikes and past purchases. Adding your own touch to direct mail includes:

• Figuring out what customers want and how to divide the market by looking at past purchases and how people use websites. People who buy clothes for guys and women get different catalogs.
• Fill out the letter with the recipient’s name, address, and product ideas. The client feels cared for.
• Change sales and deals based on past purchases. Those who buy occasionally will save 20%, and those who buy often will save 10%.
• Insert nearby shops and events into the postcard.
• Check the spelling, grammar, pictures, and messages. Check the answer.

Important is having products that are relevant to each customer. Personalized packages take more work, but they bring in more money. It is worth the money to pay for data processing and segmentation.

How Can You Improve the Direct Mail Format for E-Commerce?

The way direct mail is formatted and looks can affect how many people open, read, and act on it. Here are some tips for making the best direct mail formats:

Compare File Types

• Postcards sent through the mail are popular. Because they are so cheap and small, it’s easy to miss them. They don’t have a lot of room for long messages.
• Letters can have more than just notes in them. The envelope adds surprise and makes the person who gets it feel special. You can reuse letters before you open them.
• Brochures – Sending out product brochures is one way for e-commerce companies to boost sales online. Calls to action are less important than showing off the product.

What to Do: Postcard or Letter?

Postcards are a good way to send short messages and make offers to specific people. Their small size makes things easier.

But a more in-depth company story and pitch can be made with letters. Personalizing envelopes is a way to get more people to open them.

So save letters for important sales times when you need to send out coupon codes, pictures of products, dates, and other things. And use postcards with one-time deals when they should be sent.

How Much Packaging Is Worth?

Fun wrapping, like envelopes, boxes, and tubes, makes the mail feel like a gift and raises the value of the contents.

Direct mail is more interesting and memorable when it has pop-ups, 3D forms, and parts that can be moved around.

To save money, don’t send postcards in envelopes. Instead, use them for letters to get people to write you. See-through boxes are interesting.

Examples of Creative Formats

• Sample punch-out notes, coupons, or ads that can be taken off.
• Letters that are unfolded show story panels.
• Free product samples or silly gifts are sent in bags with boxes related to the brand.

Media and Add-Ins

• Put in coupons, recipes, stickers, and other fun things that people can keep.
• You can use QR codes to take people to movies, websites, or augmented reality for a digital experience.
• Scratch-off surfaces with hidden messages or gifts get people more involved.

So, your direct mail will stand out if you use different sizes, styles, textures, finishes, and accessories. It is all for the receivers who can get excited about unboxing, which can lead them to your location/shop.

Testing and Optimization: How You Can Do It Easily?

To get the best results, direct mail campaigns need to be tried and tweaked. Tips that are important:

Parts of the A/B Test

For your direct mail piece, use A/B split tests to try out different headlines, calls to action, pictures, offers, and other things. Mail your list in two parts, A and B. To find the winner, look at the number of opens, clicks, and buys.

Before scaling, give it a try.

Before you start a direct mail program, send out some test mail. You can try out your messaging, targeting, design, and plan this way before you spend a lot of money. Find quick wins and places to improve.

Tracker for Promo Codes

To keep track of answers, give each direct mail piece its own unique promo code. This tells you which packages bring in the most customers and sales. Change future letters to match the ones that worked best.

Conclusion 

Using both direct mail and internet marketing together makes all of them work better. Tests and improvements in marketing lead to more responses over time. 

As the number of digital messages grows, direct mail’s unique structure stands out.